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Notes on AI-search visibility.

Product news, plain-English GEO guides, and what the public research says about getting cited in ChatGPT, Gemini and Claude. Sourced and dated, because the numbers move.

Guides

Plain-English GEO guides.

Guides · Article

What is an Agent Experience Platform (AXP)?

A new category, the Agent Experience Platform, promises to make your site machine-readable for AI agents without a redesign. Here is what it does, where it fits, and the one question to ask before you buy: is it reformatting, or is it cloaking?

7 min read · Updated Jun 29, 2026
Guides · Article

What is GEO (Generative Engine Optimization)?

A vendor-neutral primer on Generative Engine Optimization: what GEO and AEO mean, how AI engines retrieve and cite sources, why one prompt fans out into many sub-queries, and why most of the citations that decide your visibility point to sites you don't own.

5 min read · Updated Jun 28, 2026
Guides · Article

Discoverability vs. selectability: the two gates of an AI citation

Every AI citation clears two separate gates — getting into the retrieval pool, then surviving the rerank. Confuse them and you optimize the wrong thing.

3 min read · Updated Jun 26, 2026
Guides · Article

GEO vs SEO: how optimizing for AI answers is different

SEO optimizes for a position in a list. GEO optimizes for being one of the few sources the model quotes — often without the user ever clicking through.

6 min read · Updated Jun 25, 2026
Guides · Article

What the GEO research observed about on-page citation factors

There is one controlled GEO study. It tested nine on-page content edits across roughly 10,000 queries — here is what it observed, and every reason to read it as early evidence rather than a recipe.

4 min read · Updated Jun 23, 2026
Guides · Article

Why point-in-time AI-visibility numbers lie

AI citations swing 40-60% a month. A single visibility score is noise dressed as signal — here is what honest measurement actually looks like.

4 min read · Updated Jun 23, 2026

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