You cannot see how ChatGPT, Gemini, and Claude describe your company to buyers — and the little you can see changes every month. The Visibility Tracker fixes the first problem and refuses to lie about the second.
Your prospects are asking AI engines who the best vendors are, and getting back named companies, ranked shortlists, and cited sources. Some of those answers feature you. Most, for most B2B SaaS companies, do not — and you have no instrument pointed at any of it.
Worse, the one screenshot you did grab is already stale. AI answers are non-deterministic and the indexes behind them refresh constantly, so a single check tells you almost nothing about where you actually stand.
What the Visibility Tracker is
The Visibility Tracker is a measurement instrument for AI search. Point it at a set of buyer prompts — the questions your prospects actually type — and it tells you where you show up across ChatGPT, Gemini, and Claude, how you are described, and who gets named instead of you.
It is one half of CitedOS. The other half, the Source-Gap Analyzer, explains why competitors get cited and which sources to get into. The Tracker answers the prior question — where do you stand right now, and is that number even real?
What are the best tools for [your category]?
Engines reply with a ranked shortlist of named vendors, each backed by cited third-party sources — review sites, blogs, community threads. The Tracker watches who appears, in what order, and how they are characterized.
What it measures
Five metrics, tracked per engine and per prompt, so you see not just whether you appear but how strongly.
Share of voice
Of all the brand mentions in an answer, what share are yours versus the competitors named alongside you.
Mention rate
How often you appear at all — across repeated runs of the same prompt — instead of being left out entirely.
Position
Where you land in the answer: named first, buried mid-list, or mentioned only as an afterthought.
Sentiment
How the engine describes you — favorable, neutral, or cautionary — in the language it puts in front of buyers.
Presence
Whether your own pages are among the sources the engine cites, or whether it leans entirely on third parties.
Why the numbers are honest
AI visibility is volatile. The same prompt, asked twice, can return different vendors — and month to month the swings are large. A tool that shows you one number from one run is selling you noise as signal.
That is why each number arrives with a confidence range. A move from 22% to 24% share of voice might be real, or it might be sampling noise — the range tells you which, so you act on signal and ignore the rest. See how each metric is defined for the full set.
Getting cited is something you can influence — Aggarwal et al.'s GEO research showed that content choices measurably shift how generative engines surface a source. But influence is correlation, not a guaranteed lever, and we will never dress it up as one. Ahrefs found that the pages AI engines cite are often not the ones ranking at the top of classic search — so your SEO dashboard is no substitute for measuring AI answers directly. More on our stance in measuring AI visibility honestly.
How to start
Run the free audit
Paste your domain into CitedOS's free audit for a first read on how the engines describe you — no account required.
Add your prompts and competitors
Tell the Tracker which buyer questions matter and who you measure against, so the numbers reflect your real market.
Watch the trend, not the noise
Track share of voice, mention rate, position, sentiment, and presence over time — each with its confidence range and freshness timestamp.
When you are ready to track continuously across all three engines, see plans and pricing. Start with the free audit today — it takes a domain and a minute.
Sources
- Aggarwal et al., "GEO: Generative Engine Optimization" — Public research showing content choices measurably shift how generative engines surface a source; cited as correlation, not a guaranteed lever.
- Ahrefs — AI Overview citations study — Finding that pages AI engines cite often differ from top classic-search rankings.